for the first time ever, the coca-cola company launched a multiproduct 360 campaign for the first time in over 130 years featuring seven of its iconic brands: coke, sprite, fanta, honest kids, minute maid, vitaminwater, and smartwater.

from billboards to new guy, directed by chris storer, the coca-cola company highlights “the magic and chaos of the human experience that make getting together serendipitous for every person.”

i created just under 300 individual assets for the paid social campaign for our american and canadian markets, reaching both english-speaking and french-speaking customers.