proud sponsors / vitaminwater
agency: vml

sleigh the
festive season with queer cheer

holidays can feel pretty isolating for younger queer folks, especially for the 60% of queer gen-z who don’t live in affirming homes. in collaboration with the trevor project, we decided to reinforce the power of social media for self-expression and community, while plugging in trevor project resources if/when that isn’t enough.

we also got the house of avalon to help us celebrate our community by creating airbrush-style holiday cards as a tangible memento for queer-z and their oomfies. we created two card options: one with hoa and a fan, or one with a fan and their chosen family.

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